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Das Plakat is a tribute to Sachs’ diverse artistic interests, but it is even more important as a history of the early period of European commercialization and industrialization as seen through the lens of graphic art. As a dentist Sachs was less concerned with the function than the end product of design and, therefore, promoted the poster as formal entities that transcended the commonplace needs of business.

The Sachs’ family moved to Berlin in 1899, when Hans was eight years old, a few years before the the poster group of advertising artists known as the Berliner Plakat changed the look of posters from painterly and decorative to graphic and stark. Young Sachs was already a devotee of graphic art when in the early 1900s the Berlin printing and advertising firm Hollerbaum and Schmidt introduced a new wave of posters that wed the sensuality of French Art Nouveau and the bold linearity of German Jugenstil. In 1905 Sachs and fellow collector Hans Meyer founded the Verein der Plakat Freunde. And the next year a novice named Lucian Bernhard won a competition sponsored by the Priester Match Company with a unprecedented design that introduced the sachplakat (object poster), characterized by its total rejection of unnecessary ornament. Sachs quickly befriended the young Bernhard and invited him to both be a Verein boardmember and design its logo and stationary...

He met Lucian Bernhard and he became director of the Society of Friends of the Poster.

Hollerbaum and Schmidt He founded the Verein der Plakat Freunde with Hans Meyer in 1905. They started in a small room with walls covered with posters. Bernhard was asked to do the logo and become the art-counelor. Lectures were held and gregarious evenings were had by all. Membership increased at first, but after the first year the interest plummeted. It was agreed that the society had to be transformed from a club or art lovers ton organisation of professionals. Sachs decided to found a magazine, and a board was organized on Jan 13 1910.

He finished his dental studies with a six month internship in the US. He had no idea about printing, bookbinding, and distributing. “Words like type area, nonparille, scrum, offset, and coated paper were all greek to me.”

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He went to a small by typographically sophisticated printer to print the first issue of 200 copies. There he learned the jargon from experts. And yet the first issue was void of any dilettantism. It was professionally composed and edited. The magazine promoted poster exchanges.

The society grew so fast that it required regional chapters as the magazine grew. Sach’s own collection increased as well, especially among international designers. By 1914 the edition was up to 2400 copies. They included legal advice columns, printers connections. They promoted artist’s competitions that were sponsored by large German companies. In the years of stormy development in poster art, the society had a major impact on the appearance of modern poster and advertising art.

Drop by, explore our new space, and enjoy the afternoon as you...

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Saturday, April 9, 2016 - 4:00pm to 8:00pm

Wine stroll and live music in beautiful historic downtownGlasgow Mo.

Event URL: https://www.facebook.com/Glasg0wWineWalk/

Norton Tasting and Dinner
Saturday, April 9, 2016 - 5:30pm to 10:00pm
Stone Hill Winery

The Ten-year vertical Norton tasting, follows the champagne cellar reception and finishes with a three-course dinner matched with Stone Hill wines at our restaurant. Reservations required. Purchase tickets in advance at stonehillwinery.com

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Saturday, April 9, 2016 - 5:30pm to 11:00pm
Springfield Expo

417 MAGAZINE'S FASHIONATION PRESENTED BY SWANN DERMATOLOGY ESTHETICS IS 417-LAND'S PREMIERE FASHION EVENT, AND THE 10TH ANNUAL FASHION SHOW IS BIGGER, BOLDER AND BETTER THAN EVER.

All events on-site at Expo Center. Click for ticket information.

URL: http://www.417mag.com/417-Magazine/417-Fashionation/

Saturday Fun Night Out at
Saturday, April 9, 2016 - 6:00pm to 8:00pm
Top Hat Winery

New to Top Hat Winery "Brad Allen" is putting on a showing using his own music. Top Hat will have handcrafted wines on hand as well. To make this Saturday night one to remember. Come on out and bring some friends.

Event URL: https://www.facebook.com/events/1526300047677958

Tipple Hill Winery Vineyard- Music
Saturday, April 9, 2016 - 7:00pm to 9:00pm
Tipple Hill Winery Vineyard

Music by Reddy Teddy Middleton

Country classic hits

Ed Belling Live at Blumenhof Winery
Sunday, April 10, 2016 - 2:00pm to 5:00pm
Blumenhof Winery

Ed Belling (Contemporary) will perform at Blumenhof Winery in Dutzow, MO on Sunday, April 10 from 2-5pm.

Tipple Hill Winery Vineyard- Cork Canvas
Sunday, April 10, 2016 - 2:00pm to 4:00pm
Tipple Hill Winery Vineyard

$35 pp includes all supplies with step by step instructions to create your own personal painting. A glass of wine and light snacks are included. Must prepay and register

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